Case Studies
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International Bank Media Training
A multinational financial institution dramatically grew its US presence. Their business unit leaders and research analysts needed to be trained to speak on broadcast news and to the trade press in order to heighten awareness of the firm’s capabilities.
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Hedge Fund Pitching Potential Investors
The co-portfolio managers and the head of investor relations needed to raise funds for their young, growing hedge fund. They were struggling to distinguish their fund’s value in a crowded and competitive alternative asset environment. The portfolio managers were excellent investors but were not natural presenters.
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Long Term Presentation Training Partner
A Fortune 100 firm needed presentation skills training for their global employees and was looking to outsource these training programs to a US-based firm. They sought a partnership with a company that could provide training to all levels and business units, to a variety of size groups, and who could customize programs to be aligned with the company’s culture.
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Preparing Experts For Public Appearances
A large professional services firm needed ongoing training programs to prepare partner-level SMEs to speak with the media and at important industry events. The partners were having a difficult time discussing very technical information in a manner that was quotable and interesting to the press, which was limiting their visibility and reducing the likelihood of being called upon for future opportunities.
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First Annual Meeting Preparation
An investment management firm was preparing to hold an annual meeting to discuss the company’s performance during the 2008 recession. Management had previously handled investor communications on a private basis and had never held a large [corporate] investor annual meeting.
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Luxury Retailer Prepares Local Spokespeople
A large retailer grew its global footprint. The company desired to prepare local and national spokespeople to represent the company and its products consistently. Each spokesperson needed corporate media training and presentation coaching.
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Rehearsal For a Major Client Event
A consulting firm was preparing to host a major event for 1000+ clients, special guests and members of the media. Partners and subject matters experts needed to learn how to moderate and participate in engaging panel discussions. Key partners needed to rehearse keynote speeches.
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Messaging and Media Training
An organization that is heavily involved with nuclear power needed to address safety concerns following the earthquake and tsunami that damaged the Fukushima nuclear power plant.
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Fortune 500 Company Prepares For Analyst Day
A Fortune 500 firm was preparing for an analyst day. Management sought assistance because they realized that the content of their presentation was convoluted, overly detailed and lacked a cohesive story. They also sought to elevate the senior management’s delivery.
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Biotech C-Suite Investor Communication
A world leader in biotech needed to enhance the investor relations and presentation skills of their senior management team. The company was also increasing their presence at industry conferences and needed to expand the number of people who could represent the company.
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Addressing Rumors
A company marketing an early-adopted yet under-prescribed drug needed to address rumors that could negatively impact already low sales.
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Virtual Media Training
The PR team at a Fortune 100 company required immediate media training for two senior executives in California, who were to be interviewed by the Los Angeles Times. The team preferred that Franchetti Communications conduct the training. Yet there was not enough time for Franchetti to travel to the West Coast for an in-person session.