Situation
A Fortune 500 firm was preparing for an analyst day. Management sought assistance because they realized that the content of their presentation was convoluted, overly detailed and lacked a cohesive story. They also sought to elevate the senior management’s delivery.

Solutions

• Multi-day on-site strategy and rehearsals with a senior Franchetti trainer who met with each member of the senior leadership team to distill their content and elevate delivery skills

• The Franchetti trainer identified the story for each executive’s division and tied the division’s story to the larger company story

• Each presenter was individually coached to increase their comfort and to allow their personality and unique style to emerge

• On-camera rehearsals helped each presenter move freely on stage and be less tied to notes and PowerPoint slides

• Arrived on-site early on event day to correct any unexpected issues with the room and equipment

Results

• Management received rave reviews from the Street; analysts noted and commented on the marked improvement in the quality of the content compared to previous company meetings

• The internal IR/PR team was freed up to focus on other issues, which leveraged their time efficiently

• Analyst reports following the meeting reiterated the key themes the company hoped to emphasize