Presenting to the Company Board
Presenting to a company board of directors is one of the most nerve-wracking presentations a senior executive will make. There is usually a lot riding on such a presentation – from nail-biting debates over major company initiatives right down to your personal reputation with the board. The desire for success and smooth sailing is high.
No matter what the purpose of the presentation to the board may be, these behavior, and presentation tips will help.
Know Your Audience
Your board meeting presentation will go much better if you do your homework. Know who sits on the board, what information they already know about your topic, and if you have infrequent exposure to the board members, gather insight from your executive team.
Know the Purpose
It is not at all a sign of self-importance to ask and fully understand why you have been added to the board’s agenda. Are you there to provide high-level updates on an initiative? If so, don’t prepare overly detailed slides. Are you there to seek approval for a significant corporate initiative? If so, be prepared to handle a range of tough questions. Whatever the purpose, keep in mind that their reason for being there is to provide oversight and guidance that's in the best interest of the corporation and its shareholders.
Prepare Yourself
Prepare thoroughly. Practice as much as possible and polish your message. Enlist colleagues for assistance, and enlist a coach to help you deliver your information as persuasively and succinctly as possible. Board members may ask questions, and they will expect you to respond coherently and confidently about your given topic.
Prepare the Board
Most boards will be presented with a detailed briefing document prior to the meeting. Be timely about providing a copy of your presentation. However, don’t be surprised if the board members did not read through your presentation in advance. Their time is limited and precious. The more you can provide a brief yet impactful summary in your briefing documentation and at the outset of your live presentation, the more they will absorb and feel confident with any decisions required of them. Clarity is key.
Respect the Clock
You will be one of many presenters to the board. Don’t go to the board meeting with unrealistic expectations. When you have the opportunity to speak, make sure you stay focused and end on time.
If you have been given a specific amount of time to present, do not exceed it. If the board wants to ask more questions or have more information, the chair will extend your time or invite you back for continued discussion.
A presentation to the board can be one of the most challenging and most important presentations you will ever deliver. Be prepared, be professional, and be precise in your communications.
Original posted on LinkedIn.