Executive Presence & Compelling Communications
Executive presence. Do you have it?
We hear the term “executive presence” (EP) quite often when speaking with our clients. They want their executives and aspiring leaders to have it – this combination of attributes and behaviors that project a sense of leadership, confidence, and influence.
It goes beyond the technical skills and qualifications of an individual and involves their appearance, how they carry themselves, communicate, and interact with others in a professional setting.
As we head into 2024, let’s take a closer look at what constitutes EP now. What are the most important leadership traits today?
According to Sylvia Ann Hewlett, author of Executive Presence, the most-valued dimensions of EP are still gravitas, communication and appearance. However, in addition to the most sought-after traits - confidence and decisiveness – inclusiveness (respecting others, listening to learn, telegraphing authenticity), has shot onto the list of the most-valued components of all three dimensions of EP.
How can you be inclusive when communicating? Clear and compelling communication skills are timeless. However, in 2024, strong listening skills and the ability to communicate complex ideas in a simple and engaging manner, especially during virtual meetings, is even more critical. Executives should be able to convey their ideas with clarity and engage others in meaningful conversations.
A few tips:
- Have crisp, clear and concise messages. Avoid jargon that may be unfamiliar or offensive to some individuals.
- Focus on eye contact. As noted in HBR’s article, one of Steve Jobs’ strengths was always looking directly into a person’s eyes. Whether face-to-face or on video, he was able to inspire his team and his customers.
- Visuals play a significant role in shaping perceptions. Ensure slides and visual aids are not distracting to the audience. You are more important than any chart.
- Be authentic. Encourage questions, listen actively, and be responsive to the needs and concerns of your audience. Don’t be afraid to share challenges and lessons learned.
Executive presence is a dynamic quality that leaders can develop and refine over time through self-awareness, continuous learning, and intentional practice.