Tag Archives: media training

As we discussed in our last article, regarding fake news, we live in a time when false allegations are rampant and fabricated stories flourish. Accuracy and accountability seems to be nearly obsolete in many media sources, and combating misinformation is both more difficult and more important than at any time in the past. Fortunately, there […]

Many business executives new to the role of corporate spokesperson are unaware of something known as a media pre-interview. The media pre-interview is a tool for producers to determine if you will be well-received by their audiences. It’s essentially an audition, and it’s your opportunity to set the stage for a successful on-air interview. Pre-interviews […]

Media interviews are about more than just answering questions. An interview is a communication tool that serves a variety of business purposes. From the reporter’s point of view, you are lending credibility and depth to their story. From your point of view, you represent an incredible opportunity for increasing your company’s exposure. The Power of the Interview […]

  When Multiple Are Guests Scheduled during your TV or Radio Interview In a perfect world, each of your media interviews would be an exclusive one-on-one between you and a skilled journalist. Every question would be reasonable, every answer perfectly polished, and every discussion a marvelous opportunity to share your company message. More and more […]

Holding a successful press conference can provide greater visibility for your organization, whether you are introducing a new product, announcing a merger, or presenting a new CEO. Press conferences are an efficient and powerful way to garner media attention and gain publicity. But for a press conference to be truly successful, a great deal of […]