Tag Archives: corporate communications

Lack of clarity? Or lack of patience? Maybe, it’s both. We are seeing a surge in the number of clients reaching out for the same reason: “My people are too long-winded and aren’t getting to the point!” Are they too long-winded? It’s quite possible. Many business executives could benefit from being more audience-centric and more […]

Communication is essential to the success of a business, and how well senior executives communicate corporate messages can make or break a company’s reputation.  No matter how good your products or services are, and no matter how many competitive advantages you might enjoy, your company will suffer without the implementation of a cohesive, well-planned corporate […]

Media interviews are about more than just answering questions. An interview is a communication tool that serves a variety of business purposes. From the reporter’s point of view, you are lending credibility and depth to their story. From your point of view, you represent an incredible opportunity for increasing your company’s exposure. The Power of the Interview […]

  When Multiple Are Guests Scheduled during your TV or Radio Interview In a perfect world, each of your media interviews would be an exclusive one-on-one between you and a skilled journalist. Every question would be reasonable, every answer perfectly polished, and every discussion a marvelous opportunity to share your company message. More and more […]