Corporate message development is the art of articulating the benefits of your initiative, product, or issue with compelling clarity.
Are you struggling with expressing the corporate messaging necessary to effectively convey the value of an important initiative?
Have you become frustrated by the need to simplify complex or technical information to achieve messaging clarity?
If you are struggling with developing compelling corporate, marketing, or product messaging, you’re not alone. Articulating a compelling message is essential when your company needs to stand apart from the competition and be heard. If your success is resting on a compelling corporate message, then Speaking Freely™ is the solution you need.
Speaking Freely™ is a message development program that results in a crisp articulation of the critical initiatives, products, and issues that you need to discuss on behalf of your company.
Working in tandem with the critical decision makers who must have buy-in with key corporate messages, Franchetti Communications collaborates with your team to analyze your situation and work as a group to identify, strengthen, and support the corporate messages you are struggling to articulate.
Speaking Freely™ has been used for situations such as: preparing for discussions with Senators who were looking to cut funding to our client’s budget; allowing the scientists behind a controversial pharmaceutical product to articulate the drug’s benefits and respond to concerns about side effects; differentiating the mission of a rapidly growing not-for-profit to potential major donors; and preparing multiple executives of a Fortune 500 company to speak with the judges for the prestigious Malcolm Baldrige National Quality Award.
When you require targeted support for your company, brand, product, or initiative, Franchetti Communications can help you develop your message strategy through Speaking Freely™.
Franchetti Communications offers customized executive media training and presentation coaching in New York City and around the country, including:
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6 ways to guarantee that your
message will cut through the clutter
The Franchetti group understands the art of communication, and the overwhelming importance of it. They teach you what good and bad communication does to your business and then skillfully teach you how to become comfortable with it and master it!
Jack is one of the most experienced media trainers with whom I've had the pleasure to work with….He is always well prepared with the media issues that our clients are facing and he is always well versed on the industries in which our clients operate… Some of my clients at the most senior level have said that Jack's course is one of the best that they've ever taken.
Suzanne’s ability to help speakers plan and deliver powerful presentations is remarkable. From corporate finance professionals to 17- year old high school interns, to the visionary Executive Directors of nonprofit organizations, I have watched Suzanne tailor her work to help her audience masterfully connect with theirs.
We have been able to improve public speaking, presentation skills, marketing techniques and media communications across our organization. Several of our local markets have found success by using the techniques introduced in the Franchetti programs resulting in new clients and business.