The Minutes Before Your Media Interview
There are several steps you can take to prepare for your next media interview in the minutes before it begins so that you are more prepared.
read moreThere are several steps you can take to prepare for your next media interview in the minutes before it begins so that you are more prepared.
read moreHow you respond to a crisis can make or break your brand reputation. No one knows when a crisis will hit, but your response in such an instance will speak volumes about your organization and will determine if you will even be in business a year from the incident. In the past year, we have […]
read moreThe landscape of news mediums has changed dramatically over the last two decades. The most obvious examples of this shift started with the rise of 24/7 cable news channels years ago. More recently, the expansion of online and social media news delivery, by both traditional news organizations as well as other sources, such as the […]
read moreWords have power. Everyone instinctively knows this. People invest time, energy, and effort to learn how to speak well in public, how to speak persuasively, how to frame and phrase ideas in compelling ways, how to be more convincing than the next person, how to win debates, how to have a lasting impact on others. […]
read moreAs we discussed in our last article, regarding fake news, we live in a time when false allegations are rampant and fabricated stories flourish. Accuracy and accountability seems to be nearly obsolete in many media sources, and combating misinformation is both more difficult and more important than at any time in the past. Fortunately, there […]
read more“Fake news” has become perhaps the most overused buzzword in the political and media domains. Yet fake news has existed for as long as people have shared stories. Fish that get away are always bigger than fish that are caught; touchdown passes inevitably get longer with time; exploits grow more and more exceptional each time […]
read morePeople shouldn’t judge you by your appearance, but they will. When you have an on-camera interview, your appearance will have an impact on how you are perceived and what viewers will remember overall. Your primary focus when choosing an outfit should be to dress with intention. Interviews are about more than just answering questions. To […]
read moreThe use of visuals or graphics during a business news broadcast media interview is a great way to amplify your company’s expertise and your corporate messages. Business media interviews are about more than just answering questions. Visuals provided by your company will help maintain the flow and direction of the media interview, as well as […]
read moreGoodbye TV News, Hello Periscope and Facebook Live! Whether it was the attack in Nice on Bastille Day, the aftermath of Philando Castile’s death by a police officer, or the Democrats bringing attention to the issue of gun control by staging a sit-in on the floor of the United States House of Representatives, how did […]
read moreTwitter turned 10 earlier this year, and its impact has forever changed communication and the media landscape. Did you turn on the TV to find out what was happening in Orlando, or did you simply hop on your phone? My guess is that you learned about it early Sunday morning, most likely on a social […]
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