message development

21Dec 2017

by Suzanne Franchetti, Franchetti Communications, and Diane McGreal, Living Abroad Cultural Advisor Presenting to people from different cultures comes with its own set of challenges. While the obvious barrier is language, there is more to consider than just your ability to speak the local language if you are an executive speaking abroad. Executives who demonstrate a higher level of cultural knowledge will better […]

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16Nov 2017

The new year offers a fresh start for your investors, customers, and influencers, making it a prime moment for your organization to update corporate messaging, establish a new brand identity, and announce new products. Certainly, in the US, the weeks between Thanksgiving and New Year’s Day tend to be full of distractions, making it more […]

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06Jul 2017

Words have power. Everyone instinctively knows this. People invest time, energy, and effort to learn how to speak well in public, how to speak persuasively, how to frame and phrase ideas in compelling ways, how to be more convincing than the next person, how to win debates, how to have a lasting impact on others. […]

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15Dec 2016

Communication is essential to the success of a business, and how well senior executives communicate corporate messages can make or break a company’s reputation.  No matter how good your products or services are, and no matter how many competitive advantages you might enjoy, your company will suffer without the implementation of a cohesive, well-planned corporate […]

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