message development

21Dec 2017

by Suzanne Franchetti, Franchetti Communications, and Diane McGreal, Living Abroad Cultural Advisor Presenting to people from different cultures comes with its own set of challenges. While the obvious barrier is language, there is more to consider than just your ability to speak the local language if you are an executive speaking abroad. Executives who demonstrate a higher level of cultural knowledge will better […]

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16Nov 2017

The new year offers a fresh start for your investors, customers, and influencers, making it a prime moment for your organization to update corporate messaging, establish a new brand identity, and announce new products. Certainly, in the US, the weeks between Thanksgiving and New Year’s Day tend to be full of distractions, making it more […]

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19Oct 2017

Virtually all business executives face critical moments in their career when they must demonstrate the ability to deliver a persuasive speech or presentation. To motivate, however, you must engage your listeners. And to engage your listeners, you must pay attention to them – and we mean really pay attention. One of the best ways to know whether you are successfully […]

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10Oct 2017

More than with any form of communication available to business professionals, we hear considerable disdain for voicemail. This contempt will likely intensify as millennials overtake other generations in the workplace, but it must be understood that voicemails – both the greeting you record for incoming callers and the messages you leave for others – are […]

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21Sep 2017

There is an understanding in American journalism that reporters can keep sources anonymous without legal consequences, providing a level of protection to news organizations, reporters, and sources. In fact, it is more than an understanding; it is law – a shield law – in 49 states and the District of Columbia. Only Wyoming has not enacted […]

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