corporate communications

22Mar 2018

Most business initiatives are motivated by the desire to make money, save money, or save time. But the vast majority of people don’t get behind an initiative simply because of money. Common human motivators that can be applied to business initiatives are ethics, fairness, recognition, fear of loss, fear of the unknown, or those that […]

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22Feb 2018

A single presentation slide averages 40 words. That may not seem like an overwhelming number, but Google CEO Sundar Pichai would call the slide “cluttered.”Pichai’s presentation at the company’s 2017 developer’s conference utilized a large amount of white space and took 12 slides to reach 40 words. Other tech giants, such as Apple, are well known […]

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16Nov 2017

The new year offers a fresh start for your investors, customers, and influencers, making it a prime moment for your organization to update corporate messaging, establish a new brand identity, and announce new products. Certainly, in the US, the weeks between Thanksgiving and New Year’s Day tend to be full of distractions, making it more […]

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