Case Study: Virtual media training
Situation
The public relations team at a Fortune 100 company was tasked with sourcing media training for two senior executives who were to be interviewed by the Los Angeles Times. The executives were in California and needed immediate training due to the tight deadline. Given Franchetti Communications’ long-time relationship and familiarity with this company, the public relations team preferred that we conduct the training. Yet there was not enough time for us to travel to the West Coast for an in-person session.
Solutions
- Franchetti Communications conducted our Working with the Media™ training session using a state-of-the-art videoconference portal
- Simulated media interviews were recorded and critiqued, allowing the executives to improve quickly
- Franchetti conducted a rigorous session equivalent to the training they would have received in person
- In-depth message strategy was a key part of the media training, which focused on clarifying their core messages, designing media-friendly sound bites, and preparing for difficult questions
Results
- The Los Angeles Times ran a positive article that accurately quoted the executives
- The two executives cited how simple it was to connect to our videoconference portal and stated that the just-in-time virtual training was the key to the interview’s successful outcome
- Virtual media training is now a mainstay of this client’s overall training and public relations program; this multinational company regularly boasts the time and cost savings associated with virtual training when additional needs arise in the US and globally
- By being able to utilize Franchetti as their preferred media training provider and increase the total number of people trained under our process, the company’s public relations team finds it easier to prepare spokespeople for other day-to-day media events
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The Franchetti group understands the art of communication, and the overwhelming importance of it. They teach you what good and bad communication does to your business and then skillfully teach you how to become comfortable with it and master it!
Jack is one of the most experienced media trainers with whom I've had the pleasure to work with….He is always well prepared with the media issues that our clients are facing and he is always well versed on the industries in which our clients operate… Some of my clients at the most senior level have said that Jack's course is one of the best that they've ever taken.
Suzanne’s ability to help speakers plan and deliver powerful presentations is remarkable. From corporate finance professionals to 17- year old high school interns, to the visionary Executive Directors of nonprofit organizations, I have watched Suzanne tailor her work to help her audience masterfully connect with theirs.
We have been able to improve public speaking, presentation skills, marketing techniques and media communications across our organization. Several of our local markets have found success by using the techniques introduced in the Franchetti programs resulting in new clients and business.