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Prepare C-suite of a biotech firm for investor communication

Case Study: Prepare C-suite of a biotech firm for investor communication

Situation

A world leader in biotech focusing on oncology needed to enhance the investor relations and presentation skills of their senior management team. The company was also increasing their presence at industry conferences and needed to expand the number of people who could represent the company and reduce the pressure on the C-suite’s time.

Solutions

  • Half-day COMMUNICATE! ™ C-level/VIP private sessions with the CFO, Chief Medical Officer, Senior Marketing Director and the head of Business Development
  • Franchetti Communications provided message strategy sessions customized to help management address specific investor questions
  • Annual COMMUNICATE! ™ training was mandated for all staff at or above the Director level
  • Helped the company spokespeople translate very technical information to resonate with non-scientists

Results

  • Senior management trainees, who were initially resistant to training, requested and received quarterly training to continue advancing their skills
  • The optimal spokespeople for investor communications were identified and utilized
  • Pressure was removed from the CEO and CFO to present to a growing number of conferences
  • The company successfully raised desired funding to further their research and mission
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