Messaging and media training following a crisis

Case Study: Messaging and media training following a crisis


An organization that is heavily involved with nuclear power needed to address safety concerns following the earthquake and tsunami that damaged the Fukushima nuclear power plant.


  • Speaking Freely™ message consulting was conducted by phone and in person with company officials to address immediate concerns that surfaced from the crisis in Japan
  • Working with the Media™ full-day training sessions were conducted with select company executives, including on-camera simulated interviews
  • Communicate! ™ presentation coaching and Working with the Media™ training was provided for executives who market nuclear power solutions in the US and globally, with a strong emphasis on Q&A to address safety concerns


  • The industry spokespeople increased their knowledge of crisis and non-crisis media interview skills
  • Marketing representatives were fully prepared to address very sensitive issues with credibility, while articulating the continued importance of nuclear energy
  • Messaging was consistent across spokespeople stationed worldwide
  • The organization was able to confidently accept speaking opportunities, and continued to proactively promote the nuclear industry

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