A media interview is a great opportunity for a busy executive to improve the organization’s public presence as well as his or her own professional presence. Being interviewed by the media allows you to introduce a new product or service, explain a change you’re implementing, or demonstrate your expertise in your field. But to be […]

Your corporate message tells everyone – stakeholders, customers, and the public – who you are and how your company is different. What many organizations fail to understand is that everything they say and do, trivial or otherwise, becomes part of their overall corporate message, so if you are not being authentic in what you say […]

In many ways, conducting email interviews can be easier than in-person media interviews or radio interviews, because you have the opportunity to formulate your answers and provide thoughtful insight. From the perspective of the journalist, however, it’s not always the ideal format, but with more high-pressure deadlines and the need to disseminate more news in multiple […]

It is an extraordinary honor to be invited to deliver a commencement address to a group of graduating college seniors. But it’s also a lot of pressure: You are the only thing standing between these hard working academics and their diplomas – and if you think shareholders are tough, just try standing in front of […]

Senior executives are often called upon to make presentations, whether at annual meetings, pitching to investors, or to clients. The difference between a good presentation and a bad one can have a direct impact on the bottom line – and what makes a bad presentation are often things we can control. Avoid doing these things […]

When it comes to bloggers versus reporters, understanding the difference between the two is crucial for making sure your message is properly communicated to your audience. The world of reporting is changing rapidly, and with the political season heating up, we’ve been witness to many of these changes. But as more journalists enter the world […]