One of the biggest lessons we try to instill in our media training participants is to beware the hot mic. Forgetting about the microphone is a classic mistake that has affected both prominent political figures and business leaders. Time magazine has outlined some of the most famous “hot mic” moments, which even include embarrassing moments from poised speakers, such as former-President Barack Obama. However, the most painful reality is that such situations are completely preventable. Not only are these occurrences awkward, but you can also damage your personal reputation and the reputation of your company and brand.

The following tips will help corporate executives remain aware of the microphone during those minutes before their media interview.

Rule 1: The microphone is always hot.

If a microphone has been attached, you must assume that you are “on” and that you have an audience. No one knows this better than the current president. There should be no side conversations and no “off the record” comments.  Don’t say anything you would not say to the entire audience.

Rule 2: Microphones are sensitive.

Microphones are sensitive pieces of equipment that are designed to capture and project every sound clearly. Not only will they pick up a private comment whispered to a colleague, but the mic will also pic up throat clearing, gargling, and other preparations for public speaking – noises that will engage your audience for all the wrong reasons. If throat clearing is not the first impression that you would choose for yourself, remain as quiet as possible until your media interview or speech begins.

Rule 3: If you do have a “hot mic” moment, don’t pretend it didn’t happen.

Once you have a “hot mic” mishap, there is no taking it back. The inadvertent comment must be addressed, to avoid a possible PR disaster. If the comment or conversation is highly charged, it is best to talk with your communications team before making any further public statements. During the moment, make your apologies, and then continue with the interview. Handling it with humor can quickly diffuse the situation, as Rich Greenfield, an analyst from BTIG, did after getting caught making a comment about the response of Snap’s CEO during a quarterly earnings call.

As a public speaker and representative of your organization, consider your treatment of the mic as just one more way to remain professional and poised. By maintaining composure, treating the mic as if it is always hot, and being prepared for any media interview, speech, or presentation, you can prevent embarrassing or compromising moments for you and your organization.


Franchetti Communications delivers accelerated results by designing power-packed media interview and presentation training sessions around your unique goals, in person and via teleconference. Follow Franchetti Communications on LinkedIn, and be sure to download our special report: 6 Ways to Guarantee Your Message Cuts Through the Clutter.

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