Business executives today are inundated with communication on all fronts. Texts, emails, phone calls, webinars, seminars, meetings – there is a lot of white noise. So how do you get your voice to rise above and be heard? Use these four guidelines to improve your ability to communicate more effectively, whether you’re giving a presentation, speaking to the media, or in a staff meeting:

  1. Choose your when. When you choose to speak is crucial. When someone is busy or preoccupied, you will likely not have their full attention. If what you need to say mandates the full attention of the audience (whether one or many), create a space and time conducive to having the full attention of your listeners.
  2. Choose your what. Not everything needs to be shared. Not everything we know needs to be divulged. Choose what you’re communicating carefully. People are busy; be direct, open, to the point. Be clear about the purpose of your communication and what you need from them. .
  3. Choose your why. Why does your audience need to know what you have to say? Are you trying to get them to do something, buy something, or understand something? The more clearly you can distill the answer to this question, the more effectively you can hone your message. Understanding why you need to communicate to someone will ensure that you have clarity in your message.
  4. Choose your how. How you deliver your message can impact the response you receive. If you need something immediate, a text message might be more effective than an email. If you need a thoughtful and considered response to a proposal, an email or presentation might work better than stopping by and chatting with someone in their office. If you need to reach a large number of people in a short time, a press release or media interview is more effective than mailing a letter. The ways in which you communicate information will impact how it is received and processed.

The secret of having your voice heard is to choose carefully when, what, why, and how you use it.

Effective communication requires thought before action.  Tweet: Effective communication requires thought before action. http://ctt.ec/8S1qb+


Franchetti Communications delivers accelerated results by designing power-packed media interview and presentation training sessions around your unique goals, in person and via teleconference. Franchetti Communications works with corporations and business leaders to develop communication strategy, messaging, and PR strategy. Follow Franchetti Communications on LinkedIn, and be sure to download our special report: 6 Ways to Guarantee Your Message Cuts Through the Clutter.

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